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Finally!! A sugar-free, gluten-free, low calorie Vodka Mixed Beverage in the

ready-to-drink category with 3 flavours to choose from. This fruity trio makes
consumers aware of health conscious products and
 enables them to take personal
responsibility for their health and wellness. The 300ml can attracts diet drinkers
and takes a sophisticated approach to this healthy alternative.




Target Audience

Primary:
Health conscious individuals; consumers looking for sugar free alternatives;
female and male; aged LDA and up.


Secondary:
Diabetics: there are over 2 million Canadians living with Diabetes who
wish to reduce their sugar intake and ALIVE provides that alternative.
Celiacs:  Alive is completely Gluten-free.



Flavour

Lime
Grapefruit

Mixed Berry




Strength

5% alc.vol